“There are few problems in life which kindness and common sense cannot make simple and manageable.” (Mary Burchell)
I’ve been invited to speak at a conference later this month on the importance of kindness in business and the workplace. Working on my PowerPoint (of course, there must be a PowerPoint!) and putting some notes together this last weekend, I kept thinking how obvious it is: kindness is one of the keys to success in business—both individual success and organizational success. It seems like a no-brainer.
I’m old enough that I remember the days of “Chainsaw” Al Dunlap and a proliferation of business books about Winning Through Intimidation, Looking Out for Number One, and Nice Guys Finish Last. There really was a time when “profit at any price” was a prevailing business philosophy and when ideals like kindness, compassion, and even teamwork were viewed as soft, squishy, and oh-so-weak.
Managers believed—they were even taught—that they got the most effort from their employees through bullying, browbeating, and coercion. They overlooked the obvious—that those behaviors resulted in low morale, resentment, and high turnover.
In recent years, there’s been a whole lot of research on kindness. As I’ve noted in many earlier posts, there are health benefits, wealth benefits, relationship benefits, and, yes, many, many business benefits. Just as there were once many books on cutthroat business practices, there are now numerous books on compassion as a successful business strategy. Among them:
Unlike the others, this last one isn’t a recent book. It’s 20 years old, but still one of the best business books I know. Certain ideas are timeless, and you’ll find them in this and other books by Lance Secretan.
Here’s just a sampling of some of the recent research on kind and compassionate workplaces, found in these books and elsewhere:
Employees of companies described as having kind cultures:
- Perform at 20% higher levels
- Are 87% less likely to leave their jobs
- Make fewer errors, thus saving their companies time and money
- The companies themselves have 16% higher profitability
- And if they’re publically traded companies, they have a 65% higher share price.
Research has also shown that compassionate business cultures consistently have:
- better customer service
- healthier employees and fewer absences
- far less turnover and an easier time replacing employees when they do leave
- higher productivity
- greater employee engagement and commitment, and
- an atmosphere where learning, collaboration and innovation are more likely to flourish.
In business, kindness is your competitive advantage.
It helps to have some common sense, too.
Which brings to mind United Airlines’ recent incident. I’m sure you’ve heard the story: Passengers were bumped from their seats and removed from a plane to make room for United crew members who needed to get to the flight’s destination. One bumped passenger, a doctor of Chinese descent, was forcibly removed when he refused the bump, telling airline personnel he had to get home to see patients. Security dragged him from his seat and pulled him by his arms and on his back down the aisle; his face was battered and bloodied in the process. What did United gain by this? Well, maybe they got their flight crew to their destination, but it cost them millions of dollars (one estimate I saw said easily a billion!) in bad press, lost passengers, and worldwide contempt. In China, where United is among several airlines competing for a share of the huge travel market, videos of the incident have gone viral at record rates, and Chinese travelers are vowing never to fly United. The monetary and P.R. costs to the company are incalculable.
Common sense and a compassionate mindset would have told United there were numerous other options: buying tickets for their crew on another airline, seeking a back-up crew, allowing the stranded crew’s flight to be delayed, approaching passengers without the confrontational, stormtrooper tactics…they could even have chartered a small plane. The relatively small cost of any of these options would have been preferable to the “nuclear option” they chose.
But if kindness and compassion—and, let’s face it, common sense—aren’t part of a company’s culture, these are the sorts of things that happen. I’m guessing other airlines, and other businesses in general, are using the United story as a teaching moment for their executives and employees. Let’s hope United has the good sense to be one of those companies.
If they’re interested, I can recommend some good books….
“When the power of love overcomes the love of power the world will know peace.” (Jimi Hendrix)
It’s not crass to ask about the personal benefits of being kind. Neither is it selfish. It’s both healthy and human to think about how our behaviors might reward or punish us, and most of us naturally gravitate toward the actions and attitudes that reward us in some way. Kindness is just such a benefactor. Let’s look at all the good reasons to step up our kindness and also try to expand it in the world around us:
At least once a week, I come across an article, research summary, or opinion piece lauding the benefits of kindness in the workplace. I’ve shared many of these demonstrated benefits through this blog over its six-plus years of kindness-diving (as opposed to dumpster-diving). And I’ve been encouraged to see that a lot of businesses are taking to heart the advice from experts that kindness is one of the best strategies a business can employ for long-term success.
A Year of Living Kindly 